YardDogs -

Last week, CBRE's Spencer Levy sat down with three industry insiders in the $300 billion market that is still flying under the radar. Nick Firth (CIO, Industrial Outdoor Ventures), Brian Fiumara (CBRE Vice Chair), and Myles Harnden (CBRE Vice President) spent ~40 minutes breaking down why Industrial Outdoor Storage is quietly becoming the next big thing in commercial real estate.

Trust us, this podcast is worth your time – but if you can't squeeze in the full episode right now (or want a reminder about what they covered), we've distilled the top insights below.

CBRE WEEKLY TAKE: “OUTSIDE CHANCE: INVESTMENT OPPORTUNITIES IN IOS”
Interview Insights

1. Massive Untapped Market Opportunity

"It is a big market, but it's highly fragmented... north of 75,000 assets with a total capitalization of $300 billion." - Nick Firth

The U.S. IOS market represents a $300 billion opportunity across 75,000+ assets, yet remains highly fragmented with minimal institutional presence. This creates significant aggregation potential for sophisticated investors.

2. Scarcity-Driven Value Creation

"The scarcity that we get in this property type is very real and that scarcity creates a high value." - Myles Harnden

Zoning restrictions and entitlement challenges create natural barriers to new supply, generating scarcity that drives premium valuations and sustained demand for existing IOS properties.

3. Strong Market Fundamentals

"You see a lot of the fund level family offices moving in saying ‘Man this is an irreplaceable location, this is a great asset, this has future growth to it'.’ That’s why you see such a diverse group of investors." - Brian Fiumara

IOS delivers exceptional performance metrics with sub-3% vacancy rates and strong rent growth, significantly outperforming traditional industrial assets and attracting diverse investor interest.

4. Early-Stage Institutionalization Opportunity

"Much like self storage, the institutional ownership in this segment is less than 10%... which gives this aggregation strategy a lot of credence." - Spencer Levy

With institutional ownership below 10%, IOS mirrors the early development stages of now-mature asset classes like self-storage and single-family rental, suggesting significant room for institutional capital deployment.

5. Technology & Infrastructure Tailwinds

The panel collectively identified electrification trends, evolving logistics technology, and infrastructure modernization as key demand drivers reshaping the IOS landscape, particularly benefiting utilities, construction, and last-mile logistics operations requiring flexible outdoor space.

The Big Takeaways

Here's the thing about Industrial Outdoor Storage – it's having a moment, and for good reason. Think about all the infrastructure projects happening around electrification, plus the ongoing last-mile logistics boom that's still working itself out post-pandemic. Companies need space to store equipment, stage operations, and handle overflow – but they don't necessarily need fancy warehouses.

To some, this feels a lot like self-storage circa 2010 or single-family rental in the early 2010s. You've got an asset class with solid fundamentals (hello, sub-3% vacancy), but institutional ownership is still hovering under 10%. That's a pretty compelling setup if you're looking for the next "boring" real estate play that could deliver outsized returns.

The barriers to entry are real too. Good luck getting zoning approval for new outdoor storage in most markets – which means existing sites are becoming increasingly valuable. It's basic supply and demand economics, in IOS real estate form.

Check out the full podcast and show details here: https://www.cbre.com/insights/podcasts/2025-ep24-outside-chance

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Disclaimer: The authors of IOS YardDogs are not finance or tax experts. We love big yards, small buildings. This email is for educational uses and is not financial / investment advice. Please conduct independent research and consult with industry professionals before making financial or investment decisions. Our content, which may contain affiliate links, is subjective and not to be used as the only basis for such decisions. We are not responsible for any losses from relying on this information.

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